Times Square Breastfeeding Ad Replaced, Sparking Outrage; Now Reinstated.

A Times Square billboard featuring cookbook author Molly Baz promoting Swehl lactation cookies was removed, enraging women and mothers.

Yahoo Life originally shared this news by Kaitlin Reilly.

A Times Square billboard featuring cookbook author Molly Baz promoting Swehl lactation cookies was removed, enraging women and mothers. The ad, showing Baz with the cookies over her breasts and her pregnant belly exposed, sparked outrage for allegedly being pulled for content.

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Brex, the company that helped secure the ad space, later clarified that the ad was never officially pulled but was “flagged for review.”

Mothers and women voiced their frustration, seeing the removal as systemic shame against women’s bodies. Baz expressed disappointment on social media, highlighting the double standard in Times Square ads.

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Support poured in from public figures and commenters, condemning the perceived censorship.

This week, Seed, a probiotic company, used its ad space in Times Square to bring back the original Swehl ad, with supportive messages. Baz thanked Seed and the public for their support, emphasizing the need for ongoing conversations about body positivity and breastfeeding.

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Head over to Yahoo Life to read the original post by Kaitlin Reilly.