As the leaves turn golden and the air grows crisp, a bold trend could sweep through boardrooms and business meetings this fall: the classic red lip. But this isn’t just about following fashion; it’s about making a statement. Red lipstick is emerging as the ultimate power move for women in business, combining history, psychology, and a dash of rebellion. So, why should you consider adding this vibrant hue to your professional arsenal? Here’s a little inspiration and the scoop:

The Psychology of Red: Confidence in a Tube
There’s a reason why red catches our eye. It’s the color of passion, energy, and determination. Psychologists have long studied the effects of color on human behavior, and red consistently comes out on top for its ability to command attention and exude confidence.

When you wear red lipstick, you’re not just coloring your lips; you’re sending a message. Studies have shown that people perceive women wearing red lipstick as more confident and competent. In a professional setting, this can translate to being viewed as more authoritative and capable. It’s like a secret weapon, boosting your own self-assurance while subtly influencing how others perceive you.

A Brief History of the Power Pout
Red lips have been a symbol of power and rebellion for centuries. In ancient Egypt, both men and women used red pigments to color their lips, signifying social status. Fast forward to the 1920s, when flappers shocked society by boldly applying red lipstick in public – a radical act of defiance against traditional norms.

During World War II, red lipstick became a symbol of resilience and patriotism. Women were encouraged to wear it as a morale booster, with Elizabeth Arden even creating a red shade called “Montezuma” for the U.S. Marine Corps Women’s Reserve.

In the 1980s, power suits and red lips became the uniform of choice for women climbing the corporate ladder. Today, we’re seeing a resurgence of this powerful combination, but with a modern twist.

The Modern Power Pout: Boardroom to Happy Hour
What makes red lipstick particularly potent this fall is its versatility. A well-chosen shade can take you from a high-stakes presentation to after-work drinks without missing a beat. It’s a time-saver and a statement-maker rolled into one.

When selecting your power shade, consider your skin tone:

• For fair skin, blue-based reds create a stunning contrast.
• Medium skin tones can rock orange-based reds for a warm, approachable look.
• Deeper skin tones shine with deep, berry reds that exude sophistication.

Here is a list of the best red lipsticks to try this fall. If you’re looking to emulate Taylor Swift, try her go-to brand, Pat McGrath. And, it would be a shame on us if we left out Cindy Gallop’s Bossy Cosmetics shade, Unstoppable. If you’re looking for the iconic Fench pout, you can never go wrong with Violette FR, as seen here against a winter white canvas.

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A post shared by Violette (@violette_fr)

Pro tip: For long-lasting color that won’t fade during that crucial meeting, start with a lip liner and apply your lipstick with a brush for precision.

Here is makeup artist, Katie Jane Hughes showing you how to wear it.

 

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A post shared by KATIE JANE HUGHES (@katiejanehughes)

Beyond Beauty: The Ripple Effect of Red
Wearing red lipstick isn’t just about looking good; it’s about feeling powerful. This small act of self-care can have a ripple effect on your entire day. When you feel confident, you’re more likely to speak up in meetings, negotiate effectively, and take on new challenges.

Moreover, your bold lip choice can inspire other women in your workplace. By embracing this symbol of power and femininity, you’re subtly challenging outdated notions of what it means to look “professional.”

The Bottom Line
This fall, don’t underestimate the power of red. Whether you’re closing deals, leading teams, or climbing the corporate ladder, red lipstick can be your secret weapon. It’s not just makeup; it’s a mindset.

So go ahead, find your perfect red, and paint the town (and the boardroom) crimson. After all, in the words of Elizabeth Taylor, “Pour yourself a drink, put on some lipstick, and pull yourself together.” In this case, make it a red lipstick, and conquer the business world while you’re at it.

Remember, the most important thing is how wearing red lipstick makes you feel. If it boosts your confidence and helps you tackle your day with gusto, then it’s doing its job perfectly. Here’s to red lips and rising to the top!